SpaFinder Joins Forces with Leading Wellness Brands to Promote SpaFinder Deal Days, The Wellness Week™ September 20 - 26, 2010
New York, NY (July 21, 2010) − Some of the nation’s leading wellness brands, including Danskin, LeSportSac, The Vitamin Shoppe and Bally Total Fitness, have joined with SpaFinder as part of a multiplatform marketing campaign promoting SpaFinder Deal Days, The Wellness Week™, www.spafinder.com/dealdays, September 20 – 26, 2010.
The first nationwide wellness event of its kind, SpaFinder Deal Days will give consumers across the country the opportunity to experience spa treatments, yoga, Pilates, and other wellness activities for 50% discount or for $50. Participating spas and studios include the Si Spa at the Palm Beach Marriot Singer Island Beach Resort and Spa (Singer Island, FL), Apogee Pilates & Wellness Center (White Plains and Bedford, NY), Firm Body Evolution Spa (Los Angeles, CA), The Spa at the Crescent (Dallas, TX) and Kohler Waters Spa (Chicago, IL).
According to Sallie Fraenkel, SpaFinder’s chief operating officer, the multiplatform promotional campaign will include paid advertising on the Bravo cable network, in print publications such as Lucky, Self and New Beauty Magazine, and in movie theaters nationwide.
Additional campaign elements include online and in-store promotions and social media. LeSportSac is providing in-store exposure with SpaFinder Deal Days signage in all of their stores throughout the country, while Danskin will include promotional inserts in all order shipments throughout the month prior to the event. Other partners include Women’s Health magazine and iVillage. In total, the campaign is expected to generate more than 100 million impressions nationwide.
“Spas and wellness go hand-in-hand and we’re excited to be expanding Deal Days with more opportunities for customers to experience wellness activities like yoga and Pilates,” said Fraenkel. “Partnering with these innovative brands allows us to introduce a broader audience to Deal Days and the exceptional services available at spas and wellness studios throughout the country.”
“The Vitamin Shoppe is dedicated to helping people with their personal health and wellness goals,” said Julia Ortale, Marketing Director at The Vitamin Shoppe. “We are pleased to partner with a company like SpaFinder that shares our commitment to wellness, and we are looking forward to making SpaFinder Deal Days a tremendous success for all the participants.”
About SpaFinder, Inc.
The world’s largest spa media, marketing, and gifting company, SpaFinder, Inc., connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder’s media properties include the award-winning www.spafinder.com, the Club Spa e-newsletter, and the annual SpaFinder New Beauty Global Guide to Spa, Beauty and Wellness. Gift certificates and cards are redeemable at a combined network of over 9,000 spas and salons and are available at more than 90,000 unique retail outlets in 77 countries. The company’s technology division innovates new solutions that help spas build and streamline their businesses, including the popular SpaBooker online booking system. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized, native-language websites. Founded in 1986, the privately held company is headquartered in Manhattan.