SpaFinder Launches SpaFinder Lifestyle: Online Magazine to Be Published in Six Languages
NEW YORK, NY (November 10, 2008) − SpaFinder, the global spa resource, today announced the launch of SpaFinder Lifestyle, a new online magazine that will be available in six languages to spa enthusiasts around the globe. SpaFinder Lifestyle will reach an audience of millions of readers who visit SpaFinder’s global network of websites, including its flagship SpaFinder.com, far exceeding the typical launch-day circulation of print magazines. The publication represents an important breakthrough from the confines of the conventional spa magazine, not only for its edgy, knowledgeable editorial tone, but also for unique interactive tools and an environmentally responsible, online format.
Expanded Global Readership
Recognizing the global nature of the spa industry (a $60 billion-plus market), SpaFinder Lifestyle will be published in English, French, German, Spanish, and Italian, reaching consumers eager to discover the most up to date information about health, wellness, and beauty solutions from around the world. Beginning in 1st quarter 2009, it will also be published in Japanese.
Expanded Global Readership
Staffed by experienced spa travel, lifestyle, and beauty journalists, SpaFinder Lifestyle offers smart, stylish, and opinionated coverage on all things “spa”: from spa travel and treatments; to beauty, wellness, and fashion; to home design, nutrition, and cuisine. SpaFinder experts, who already experience and test every corner of the spa and beauty world, will provide informed, in-the-trenches information; readers will enjoy interactive features and user-generated areas.
“Coverage of spa escapes (including day spas and getaway destinations), beauty, well-being, and spa living will appeal to a broad readership,” says Melisse Gelula, SpaFinder Lifestyle’s editor in chief. “Unlike typical spa writing, which can seem as fluffy as a spa robe or stuffy as a sauna, we evaluate spas that are worth the shrinking dollar, pound, euro or yen; investigate which spa treatments and products work and what can’t possibly; and capture the real-world culture of the vast number of people living a spa lifestyle—not just yogis and the affluent.”
For instance Gelula noted that the inaugural issue delivers the truth about "slenderizing" body wraps, introduces an unsung hero behind the anti-aging products used by millions of women, and uncovers which of Costa Rica’s tiny eco resorts provide the best values.
Interactive Tools and Experiences
SpaFinder Lifestyle will feature innovative interactive tools, blogs, instant response polls, and community features designed to enhance readers’ experience in a way static magazines cannot. For instance, Massage Matrix is an interactive tool (www.spafinder.com/lifestyle/massage-matrix/), where readers can discover more than a dozen types of massage and be guided to the most beneficial massage for their needs.
For More Info
For more information, or to speak with Editor in Chief, Melisse Gelula, please contact: Betsy Isroelit, (213) 300-0108, firstname.lastname@example.org.
Free subscriptions to SpaFinder Lifestyle are available at SpaFinder.com. Subscribers will be notified on the first Wednesday of each month that the new online issue is available; new content and features will be added throughout the month. Other languages are available at:
About SpaFinder, Inc.:
The world’s largest spa media, marketing and gifting company, SpaFinder, Inc. connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder’s media properties include the award-winning Spafinder.com, the webazine SpaFinder Lifestyle, and the worldwide spa directory, Global SpaFinder. Spa Finder Gift Certificates and its new gift division, Spa & Salon Wish, offer spa gift certificates and cards that are redeemable at a combined network of over 5,000 spas and salons worldwide and available at thousands of retail outlets. The company’s software division innovates new solutions that help spas build and streamline their businesses, including the popular SpaBooker online booking system. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized, native-language websites. Founded in 1986, the privately held company is headquartered in New York City.
Betsy Isroelit, (213) 300-0108, email@example.com