ACADEMY AWARD NOMINEE MARIEL HEMINGWAY AND SPAFINDER JOIN FORCES TO PROMOTE NATIONWIDE WELLNESS WEEK™ MARCH 19 – 25, 2012
New York, NY (August 15, 2011) − Aiming to inspire millions of Americans to lead healthier and happier lives, SpaFinder is joining forces with celebrated actress and wellness advocate Mariel Hemingway for Wellness Week™, a major nationwide initiative set for March 19-25, 2012.
Under the partnership, the Academy Award-nominated actress will team up with SpaFinder to promote Wellness Week (www.spafinder.com/wellnessweek), a nationwide movement dedicated to making it easier and more affordable for people to make healthy choices.
Over the past decade, Hemingway has become one of the nation’s leading wellness advocates, authoring bestselling books (Finding My Balance, Healthy Living from the Inside Out) and launching Mariel’s Kitchen, her healthy food company. Later this year, she and her life partner, Bobby Williams, will open The Willing Way, a marketplace for products and services that deliver value and healthier choices.
Wellness Week 2012 will bring together spas, fitness studios, yoga practitioners, Pilates studios and other wellness businesses to shine a spotlight on the wide range of wellness options available in communities across the country. In addition to offering free classes, workshops, seminars and consultations, participating locations will also offer weeklong specials (either 50 percent off discounts or flat-rate $50 deals), providing consumers with an affordable way to experience and discover the best of the wellness lifestyle.
To guide people everywhere toward year-round healthy living, SpaFinder.com will also showcase extensive wellness-related news, features and resources, including expert advice, healthy recipes, insider tips and much more.
“We are thrilled to join forces with Mariel Hemingway as she exemplifies what the wellness lifestyle is truly all about,” said Sallie Fraenkel, who directs Wellness Week for SpaFinder. “Her passionate voice will draw even wider attention to Wellness Week and inspire more people to make wellness a priority in their daily lives.”
“Creating a healthier body and mind allows us to do more and live a longer, more vibrant and meaningful life,” said Hemingway. “Wellness Week is an exciting opportunity to help more people discover and enhance the best personal health they can by treating themselves well.”
Hemingway will help promote the initiative through a variety of communications and marketing efforts leading up to and throughout Wellness Week, including national media appearances and special events.
About SpaFinder, Inc.
The world’s largest spa media, marketing, and gifting company, SpaFinder, Inc., connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder’s media properties include the award-winning www.spafinder.com, the Club Spa e-newsletter and blog and the annual NewBeauty SpaFinder Guide to Global Spa, Wellness & Beauty. SpaFinder and its spa-beauty gift division, SpaWish, offer gift certificates and cards that are redeemable at a combined network of over 9,000 spas and salons, and are available at more than 90,000 unique retail outlets in 79 countries. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized websites. Currently celebrating its 25th Anniversary, SpaFinder is a privately held company headquartered in Manhattan.