Press Releases

Destination Spa Group Taps Spa Finder for Global Marketing


NEW YORK, NY (October 09, 2003) − The Destination Spa Group (DSG), a nationwide network of 25 North American spas, and Spa Finder Inc., the world's largest spa information, publishing and marketing company, have formed a marketing alliance, DSG and Spa Finder confirmed today. The marketing and advertising campaign kicked off with the recent launch of an exclusive DSG micro-site at Spafinder.com, which attracts 3,000,000+ consumers seeking spa vacations each year. The DSG micro-site promotes the benefits of healthy vacations and self-improvement and provides links to the group's 25 spa members, all of which are committed to providing life-changing experiences to visitors through extended, health-renewing programs, including healthy spa cuisine, spa treatments, and fitness, wellness and spirituality programs.

In addition to its strong presence on Spafinder.com, DSG has placed a series of ads in Spa Finder Magazine, the largest consumer magazine exclusively devoted to the spa lifestyle and travel. DSG will also educate consumers about the unique benefits of destination spas through Spa Finder's Spa Enthusiast newsletter, which is distributed to approximately 450,000 spa consumers each quarter through Spa Finder's day spa channel, comprised of more than 1,000 quality day spas across the United States. The print campaign was launched in Spa Finder Magazine's September/October Spa Directory issue.

"Spa Finder is simply the best marketing resource out there for spas," said DSG Executive Director Michelle Keist. "No one is able to target such a large audience of spa consumers around the world in so many strategic ways." Keist added that Spa Finder's marketing resources will enable DSG to expand its mission of providing a renewing experience for body, mind and spirit - an experience that inspires guests to create healthier and happier lives.

"DSG and Spa Finder share a core mission of helping to improve peoples lives through healthy spa living," said Spa Finder Inc. Chairman and CEO Pete Ellis. "We're excited to join together in this purpose - and look forward to introducing our millions of readers and web visitors to all that DSG has to offer."

About Spa Finder, Inc.:

As the spa industry's only integrated marketing solution, Spa Finder reaches millions of targeted consumers annually via Spa Finder Magazine, the Spa Enthusiast, Gift Certificates & Incentives, and www.spafinder.com. Having assembled the world's largest and finest network of spas and the world's largest spa consumer database, Spa Finder connects consumers with their ideal spa experiences, whether they are looking to visit a local day spa or to embark on a vacation or retreat at a stay spa. Spa Finder currently represents more than 1,000 of the world's best spas in more than 20 nations. The company also provides exclusive online resources to thousands of travel agents worldwide who want to reach the coveted spa demographic.

About Destination Spa Group:

Founded in 1997, Destination Spa Group is an industry association of Destination Spa owners who are dedicated to educating the public about the lasting benefits of a true Destination Spa vacation and defining the Destination Spa experience. Spas must meet specific criteria for membership in DSG and be committed to providing a health renewing experience. The mission of DSG is to encourage healthier lifestyles by educating the public about the unique wellness and self-improvement opportunities of destination spas and to help each guest make an informed choice leading to an optimal spa vacation experience with lasting benefits.

Destination Spa Group Members:

Birdwing Spa

Lake Austin Spa Resort

Cal-A-Vie Health Spa

Mountain Trek Fitness Retreat

Canyon Ranch - Lenox

New Age Health Spa

Canyon Ranch -Tucson

New Life Hiking Spa

Deerfield Spa

The Oaks at Ojai

Fitness Retreat

The Palms at Palm Springs

Golden Door

The Raj Ayurveda Health Spa

Green Mountain at Fox Run

Rancho La Puerta

Green Valley Spa

Red Mountain Spa

Heartland Spa

Regency House

The Hills Health Ranch

Spa Eastman

Hosteria Las Quintas

Tennessee Fitness Spa

The Kerr House

Westglow

 

Media Contact:

Betsy Smith Isroelit, RBI Communications, cell (213) 300-0108, or betsy@rbicom.com

Media Inquiries

If you're with the media, please contact:

Betsy Isroelit
Betsy.Isroelit@spafinder.com 
(213) 300-0108