Press Releases

New Luxury SpaFinder Magazine Debuts with September/October Issue

NEW YORK, NY (September 09, 2004) − Spa Finder, Inc. has announced the completion of a dramatic redesign and editorial upgrade of its 10-year-old flagship title, Spa Finder Magazine, the world'€™s largest spa information and lifestyle publication. Led by new Editor in Chief Gary Walther, the re-titled Luxury SpaFinder Magazine debuted with its September/October issue, and is available on newsstands nationwide.

Luxury SpaFinder Magazine will make its mark as the authority on luxury spas and associated lifestyle pursuits for an emerging market of affluent, health conscious consumers, anchored by a maturing baby-boomer generation and younger aspirational life-stylers. To this end, the publication has dramatically expanded its editorial scope, moving beyond spa-going and spa property information to also cover a range of topics that are an integral part of the luxury spa experience and aesthetic, including luxury travel, home spa design and hardware, spa cuisine, wellness, beauty and spa-inspired fashion.

"Today, the world of spa encompasses a spectrum of luxury experiences and products," said Spa Finder, Inc. CEO Pete Ellis. "In this sense, Luxury SpaFinder Magazine will aim at the very heart of the luxury market." With 45 million people going to U.S. spas each year, the spa industry is now the fourth-largest leisure industry in the nation, with annual revenues approaching $16 billion.

"The world of spas has come of age, and we're keeping pace," added Gary Walther. "For a new breed of affluent travelers, the spa has become an outlet for some of their most important lifestyle pursuits: escape, wellness, fitness, stress-reduction, healing, vitality and beauty. Luxury SpaFinder Magazine will be at the center of all of these cross-currents – the point of connection for a vibrant luxury spa scene, and an audience keen to experience it."

Walther, the former Editor in Chief of Departures, is leading the magazine's editorial makeover with an appealing blend of regular features that includes expert white papers on health and medical issues, profiles of the people behind the luxury spa experience and the world's most luxurious spas, as well as late-breaking beauty, health and wellness trends.

Luxury SpaFinder Magazine will remain a bi-monthly magazine publication. Spa Finder, Inc. also publishes a spa directory for consumers and travel agents, as well as The Spa Enthusiast, a quarterly publication distributed in day spas and resort/destination spas worldwide.

About Spa Finder, Inc.:

As the spa industry's only integrated marketing solution, Spa Finder reaches millions of health conscious consumers via its award-winning website, The company publishes Luxury SpaFinder Magazine, the trusted authority on luxury spas and associated lifestyles, and The Spa Enthusiast, the leading publication for active spa goers. Spa Finder also operates the world's largest spa gift certificate and incentive programs along with "Spas Direct," the online spa research and booking model for consumers and travel agents.

Media Contact:

Betsy Smith Isroelit, RBI Communications, cell (213) 300-0108, or

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Betsy Isroelit 
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