SalonWish.com to Sponsor NASCAR Driver Danny O’Quinn, Jr. in Aaron’s 312 Race at Talladega Super Speedway
New York, NY (April 22, 2009) − People once thought NASCAR was only a male passion, but think again. That myth continued to be shattered when Salon Wish, the popular gift card from SpaFinder, announced today that it will be the primary sponsor of the ‘01’ car driven by NASCAR star Danny O’Quinn, Jr. in the upcoming Aaron’s 312 NASCAR Nationwide Series Race at Talladega Super Speedway on April 25th.
At 6’5”, O’Quinn is used to standing out in a crowd and he will stand out even more at the helm of the Chevy Impala trimmed in Salon Wish’s signature hot pink and purple colors and the ‘Salon Genie’. Named NASCAR Busch Series Rookie of the Year in 2006, this season O’Quinn is driving for JD Motorsports.
Many wouldn’t think the market for salons, hair and nails is one and the same as the NASCAR audience, but NASCAR data shows that more women attend races and watch on TV than any other sport. With 75 million fans, NASCAR is America’s #1 spectator sport, holding 17 of the top 20 most attended sports events in the U.S
According to SpaFinder CEO Pete Ellis, “We jumped at the chance to sponsor O’Quinn and be part of NASCAR. Women are almost half of the NASCAR audience - why not have a car that appeals to female fans and reminds male viewers that Salon Wish gift cards are the perfect gift for Mother’s Day, birthdays, anniversaries and more.”
Salon Wish gift certificates and gift cards can be used at thousands of salons across North America for the salon service the recipient chooses. They can be purchased at SalonWish.com and at retailers including major drug and grocery chains.
Media Contact: Betsy Isroelit 213-300-0108, firstname.lastname@example.org
* NASCAR Nationwide Series Race airs on ABC, Saturday, April 25 at 2:30 p.m. ET *