Sara Davis Greenwood Named Group Publisher of Luxury SpaFinder Magazine
NEW YORK, NY (February 08, 2006) − Luxury SpaFinder Magazine, a division of Spa Finder, Inc., the world’s largest spa media company, today named Sara Davis Greenwood as its new group publisher. Greenwood will draw upon her diverse marketing and business development experience at Bon Appetit and Fine Living magazines to expand the advertising base of Luxury SpaFinder Magazine.
"Luxury SpaFinder Magazine attracts a prime audience of affluent consumers who are adopting a healthy spa lifestyle, and it inspires them in their beauty, travel, home décor and even real estate purchase decisions," said Greenwood. "A wide range of businesses are looking to tap into this spa-going, spa-inspired demographic, so it’s exciting to be with the media organization that’s at the very center of the spa world."
Greenwood was responsible for all of Bon Appetit’s luxury accounts, growing the magazine’s luxury-related revenue substantially during her tenure. Prior to that, as executive vice president of Marketing Excellence LLC, she worked with prestigious accounts like Leading Hotels of the World, which represents more than 420 elite hotels, resorts and spas. Earlier, as associate publisher, she helped build and launch Fine Living Magazine. She also served as national sales manager for Glamour magazine and held travel marketing director positions at Architectural Digest and Condé© Nast Traveler.
"With her strong business development and marketing background, particularly in the luxury and travel segments, Sara is a perfect fit as we continue to grow our readership and advertising clientele," said Spa Finder, Inc. COO Sallie Fraenkel. "Sara and our editor Gary Walther will make a dynamic team as we continue to define luxury spa lifestyle publishing."
About Spa Finder, Inc.:
As the world’s largest spa marketing and media company, Spa Finder reaches millions of health conscious consumers via its award-winning website, Spafinder.com. The company publishes Luxury SpaFinder Magazine, the trusted authority on luxury spas and associated lifestyles; The Spa Enthusiast®, a leading publication for active spa-goers; as well as its annual Spa Finder Worldwide Directory, the ultimate spa-goer's resource. Spa Finder also operates the world’s largest spa gift certificate and incentive programs as well as the Spa Distribution Network, the Internet’s first online spa booking program.
Betsy Isroelit, RBI Communications, 213-300-0108, email@example.com