Spa Finder and About.com Team Up to Deliver Web's Most Comprehensive Package of Leisure and Medical Spa Content and Commerce
NEW YORK, NY (June 10, 2004) − Spa Finder, Inc., the world's largest spa marketing and publishing company, has been selected by About.com, the leading online source for original consumer advice and information, to provide expert spa and medical spa content for About.com. Spa Finder will supply spa information and rich editorial content for the popular consumer resource while distributing its spa partners' properties, services and products to About.com's vast consumer audience. As a top-10 Web site, About.com attracts more than 20 million unique users and generates 400 million page views each month.
"This is a tremendous opportunity to introduce millions of people to the benefits of healthy spa living and all of the options available in the marketplace," said Spa Finder, Inc. CEO Pete Ellis. "It's also part of our ongoing mission to create powerful marketing channels for our advertising and marketing partners that reach and advise consumers at the precise moment they're deciding which spas to visit and which products and services to purchase."
Spa Finder's extensive "Connoisseur Spa" and day and destination/resort spa listings will now be featured on About.com's popular Travel/Spa and City Guides areas, as will the company's innovative "Spa Guide" research tool, which lets consumers locate their ideal spa destination according to 30 special interest search categories. Additionally, Spa Finder's exclusive monthly "Best Buys" promotions will enhance the spa-related information presented to the many users seeking practical information and advice.
Spa Finder's Medical Spa partners will also be displayed on About.com's Health channel, which receives 35 million page views each month. About.com's Spa Guide will include Spa Finder's spa partners as a supplement to its original editorial content, helping to educate consumers about the unique offerings and benefits of the day, stay and medical spas that participate in Spa Finder's targeted marketing programs.
About.com is based on a user-driven publishing model that anticipates user interests to serve up customized pages that bundle content adjacent to relevant advertising. In this way, the page becomes a complete package of solutions targeted at the highest level to the user's search for actionable information - in this case for practical guidance on spas.
"Spas and the associated spa lifestyle have really exploded into the cultural mainstream over the past few years. It's something that's helping more and more people manage their stress, improve their health, and look and feel their best," added Peter Horan, CEO of About.com. "In maintaining the integrity of our content, About.com only partners with the best sources. Spa Finder provides a tremendous reputation that matches nicely with the role the About.com Guides play in offering everyday advice and solutions. We're excited that the company at the center of the spa phenomenon is joining About.com as a valued extension to the content generated and maintained by our team of topical advisors."
About Spa Finder, Inc.:
As the spa industry's only integrated marketing solution, Spa Finder reaches millions of health conscious consumers via its award-winning website, www.spafinder.com, Spa Finder Magazine , the trusted authority on luxury spas and associated lifestyles, and the Spa Enthusiast , the leading publication for active spa goers. Spa Finder also operates the world's largest spa gift certificate and incentive programs, along with "Spas Direct," the online spa research and booking model for consumers and travel agents.
Founded in 1997, About.com is the leading online source for original consumer information and advice, and is part of PRIMEDIA, Inc., the leading targeted media company. As a top 10 Web property, About.com holds a valued role in the lives of more than 20 million Internet users. The success of About.com centers around a unique Guide System that features 23 content channels and promotes original content from more than 475 topical advisors or "Guides." The Guides are the heart and soul of the About.com experience, sharing their passions across 50,000+ topics and offering actionable information and advice that is always useful, practical and personally relevant. With more than 1 million pieces of original content and approximately 400 million page views per month, About.com's robust library stands as the largest of its kind on the Web today, maintaining its position as one of the Web's most popular destinations.
Spa Finder, Inc.: Betsy Smith Isroelit, RBI Communications, cell (213) 300-0108, or firstname.lastname@example.org
About.com: Amanda Cheslock, Sloane & Company, (212) 446-1884, or email@example.com