Spa Finder Names Daniel Lizio-Katzen Executive Vice President, Technology and Online Marketing
NEW YORK, NY (February 21, 2006) − Spa Finder, Inc., the global spa resource, has named Daniel Lizio-Katzen to the position of executive vice president of technology and online commerce. Lizio-Katzen, the former VP of US operations for OctopusTravel.com (a Cendant Company) will be responsible for building online advertising and consumer traffic for SpaFinder.com, the web's largest spa consumer site, while continuing to evolve the site's spa research, spa booking, and search engine marketing programs. He will also lead the rollout of Spa Finder's proprietary online booking platform, The Spa Distribution Network, to travel companies looking to connect with the rapidly growing share of travelers seeking a spa component for their business trips and vacations. The Spa Distribution Network, which premiered on SpaFinder.com in 2005, enables shoppers to book live inventory at spa properties worldwide, along with air travel and car reservations.
"The Spa Distribution Network is designed to let online travel portals tap into fastest-growing travel segment," said Spa Finder, Inc. Chairman and CEO Pete Ellis. "We're looking forward to working with Daniel to help our company and our travel partners realize the opportunity that the Spa Distribution Network represents." According to a Gallup Poll, 33% of all leisure travelers cite access to a spa as a primary consideration while making their travel plans.
Lizio-Katzen was responsible for managing all U.S. operations for OctopusTravel.com, which offers 21,000+ discounted hotels and apartments in more then 3,000 cities worldwide. He also overhauled the company's US affiliate program, initiating multimillion-dollar partnerships with numerous leading travel brands. To facilitate this growth he led the design and development of a new e-commerce platform - all of which resulted in more than a 3000% increase in top line sales during his tenure. Prior to OctopusTravel.com, he was the primary user interface and product developer for the CitiGroup Private Bank's web-based BEST/GMIC financial reporting application, working directly with Private Bankers to determine product requirements, design future product architecture, and develop product roadmaps.
"With the largest global network of spa partners and the industry's best spa marketing, information and booking programs, Spa Finder is the only company capable of presenting the complex world of spa to the rapidly expanding spa market," said Lizio-Katzen. "My goal is to make SpaFinder.com an even more powerful information source and business generator, while making Spa Finder the spa booking force behind the most important travel sites."
About Spa Finder, Inc.:
As the world's largest spa marketing and media company, Spa Finder reaches millions of health conscious consumers via its award-winning website, SpaFinder.com. The company publishes Luxury SpaFinder Magazine, the trusted authority on luxury spas and associated lifestyles; The Spa Enthusiast®, a leading publication for active spa-goers; as well as its annual Spa Finder Worldwide Directory, the ultimate spa-goers' resource. Spa Finder also operates the world's largest spa gift certificate and incentive programs as well as the Spa Distribution Network, the Internet's first online spa booking program.
Betsy Isroelit, RBI Communications, 323-960-1360 #17, email@example.com