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Spa Finder Names Sallie Fraenkel Chief Operating Officer

NEW YORK, NY (July 25, 2005) − Spa Finder, Inc., the global spa resource, has named Sallie Fraenkel its chief operating officer, effective immediately. The announcement was made today by Spa Finder CEO and Chairman Pete Ellis. Fraenkel, who has served as the company's chief marketing officer, joined the company after 20 years as a senior marketing executive at the Showtime Networks, most recently in the role of senior vice president of program enterprises and distribution.

As COO, Fraenkel will spearhead the management of Spa Finder's diverse marketing and media programs and will be responsible for the company's revenue streams. Fraenkel will also continue to oversee strategy and creative to promote its leading consumer information and media assets, including, Luxury SpaFinder Magazine and its worldwide spa gift certificate program.

"With Sallie's proven track record, I'm confident she will demonstrate a remarkable ability to execute high-level strategies that will impact the bottom line," said Ellis. "We're excited to have a person of her dynamism, focus, creativity and proven leadership in the COO position."

As senior vice president of program enterprises and distribution at Showtime Entertainment, Fraenkel co-founded and built the division's successful video distribution business, Showtime Entertainment, directing retail and sell-through distribution for approximately 200 titles from Showtime, the Sundance Channel, and third-party acquisitions. In so doing, she oversaw consumer and trade advertising as well as online and national promotions, network cross-promotions, publicity events, producer-talent relations and creative development of key artwork, trailers and DVD content. She was also instrumental in creating merchandising and licensing strategies for Showtime's original series, such as "Queer as Folk."

Fraenkel was born in New Orleans, Louisiana and moved to Rye, New York as a middle school student. A graduate of Penn State University with a BA in Communications, she lives in Chappaqua, New York with her husband and two daughters.

About Spa Finder, Inc.:

As the world's largest spa marketing and media company, Spa Finder reaches millions of health conscious consumers via its award-winning website, The company publishes Luxury SpaFinder Magazine, the trusted authority on luxury spas and associated lifestyles, and The Spa Enthusiast®, the leading publication for active spa-goers. Spa Finder also operates the world's largest spa gift certificate and incentive programs as well as the "Spa Distribution Network," the Internet's first spa booking program.

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