Press Releases

Spa Finder Website Launches Special "Travel Agents Only" Area


NEW YORK, NY (August 12, 2003) − Spafinder.com, the leading spa information and lifestyle Internet program, has launched a new site area dedicated to helping travel agents capitalize on the growing legions of travelers seeking a spa component to their vacations. The new "Travel Agents Only" channel provides extensive listings of spas offering special commissions and incentives, familiarization (FAM) trips and exclusive discounts on spa packages. The site also features specialized spa search engines that make it fast and easy for travel agents to search through Spa Finder's database of 200 premium resort/destination spas worldwide to find the perfect spa experience for every client taste, lifestyle and budget. Travel Agents interested in taking advantage of this new business and research resource can simply click on the "Travel Agents Only" link at www.spafinder.com.

Travel Agents Only is a key component in Spa Finder's global travel agent marketing program, which will be rolled out to 162,000 travel agents worldwide in September. Spa Finder currently provides 10,000 travel agents with its marketing proprietary technology and spa presentations.

"The new Travel Agents Only site provides the tools, information and resources travel professionals need to tap into the spa phenomenon to achieve incremental business," said Spa Finder Inc. Chairman and CEO Pete Ellis. "We're turning travel agents into experts in spa vacations."

The new site features an innovative "special interest" spa search engine, enabling travel agents to generate comprehensive listings of the properties offering the exact services, programs and treatments each client wants. Agents can search according to 21 special interest categories -- from specific activities (e.g., golf, hiking or Yoga) to more qualitative categories, like affordability or family-friendliness -- to connect each client to his or her ideal spa vacation.

Agents can also access current listings of spa travel packages that come with special commissions or booking incentives, enabling agents to receive premium commissions -- 10-15% (or higher) -- on entire spa packages - travel, dining, accommodations, plus spa treatments, classes, activities, etc. The site also lists extensive added-value spa travel packages, enabling agents to offer their clients savings in the 10-50% range courtesy of exclusive Spa Finder discounts.

The spa travel industry has enjoyed explosive growth since the late-90s, with U.S. spa revenues expanding from $5 billion in 1999 to $13 billion in 2002. And unlike traditional vacation travel, spa travel has held strong in the post-9/11 slowdown, in part by attracting new demographics-specifically families, men and teens. According to industry research, hotel/resort spas are the fastest-growing segment in the hospitality industry, and spa revenues outpace those generated by either amusement/theme parks or box office gross receipts.

Ellis notes that it's not just the size and growth of the market that makes it so attractive to travel agents, however, but also its premium nature. "The spa travel demographic is highly coveted, with large discretionary incomes and a willingness to invest in their health and well-being. With millions of consumers investigating spa vacations each year, spa travel represents a critical lifeline for travel agents during the current travel market lull."

For more information, click on the "Travel Agents Only" link at www.spafinder.com.

About Spa Finder, Inc.:

As the spa industry's only integrated marketing solution, the company reaches millions of targeted consumers annually via Spa Finder Magazine, the Spa Enthusiast, Gift Certificates & Incentives, and www.spafinder.com. Having assembled the world's largest network of spas and the world's largest spa consumer database, Spa Finder connects consumers with their ideal spa experiences, whether they are looking to visit a local day spa or to embark on a vacation or retreat at a stay spa. Spa Finder currently represents over 1,000 of the world's best spas in over 20 nations.

Media Contact:

Betsy Smith Isroelit, RBI Communications, Inc., 323.960.1360 ext. 17, betsy@rbicom.com

Media Inquiries

If you're with the media, please contact:

Betsy Isroelit
Betsy.Isroelit@spafinder.com 
(213) 300-0108