Twinings Continues Tradition of Creating Rewarding Tea Moments with New Spa Finder Alliance
CLIFTON, NEW JERSEY (May 09, 2005) − Twinings/Ovo North America, a division of Associated British Foods, has started a strategic relationship with Spa Finder, the global spa resource, to create an association between Twinings’ new line of Green Teas and healthy spa living. The promotion includes free Twinings Green Tea samples and point-of-purchase materials at thousands of Spa Finder’s network of premier spas nationwide and a free Luxury SpaFinder Magazine subscription offer on packages of Twinings Tea.
"We’re thrilled to join forces with Spa Finder for this truly breakthrough program," said Kenneth Leiter, Senior Director of Marketing of Twinings/Ovo North America. "To many, one of life’s great luxuries is going to a spa. When we talk to consumers about drinking tea we hear the same thing consumers think of their time drinking tea as a little luxury. By forging this alliance together, we can bring two of these luxuries together."
During May, Twinings will debut a series of ads (created by BrandBuzz, NY) promoting its teas across numerous Spa Finder media outlets, including Luxury Spa Finder Magazine, Spafinder.com, and online spa consumer newsletters. Additionally, Twinings will promote the relationship by offering four free issues of Luxury SpaFinder Magazine (a $19 Value) on millions of packages of tea at retailers nationwide, further solidifying Twinings’ association with health, wellness and the spa lifestyle. Twinings has also introduced a program for Spa Finder’s affiliate spas to order Twinings Tea to serve in their spas at a dramatically reduced promotional rate.
"Spa Finder is proud to work with a prestigious, global brand like Twinings to bring its healthful Green Teas to consumers nationwide," said Spa Finder, Inc. Chief Marketing Officer Sallie Fraenkel. "This alliance underscores the growing impact of health and wellness on marketing and buying decisions - which is obviously a positive trend."
About Spa Finder, Inc.:
As the world’s largest spa marketing and media company, Spa Finder reaches millions of health conscious consumers via its award-winning website, Spafinder.com. The company publishes Luxury SpaFinder Magazine, the trusted authority on luxury spas and associated lifestyles, and The Spa Enthusiast, the leading publication for active spa-goers. Spa Finder also operates the world’s largest spa gift certificate and incentive programs as well as the Spa Distribution Network, the Internet’s first online spa booking program.
Since 1706, Twinings Tea has been at the forefront of the tea trade, providing rewarding tea moments to consumers around the world. Customers in more than 100 countries enjoy Twinings products. The broad range of Twinings flavors provide a rich selection of black, green and herbal teas. The Black and Green Teas are all rich in antioxidants. Twinings is available across the United States in leading grocery stores, mass merchandisers and specialty stores and online at www.twiningsteashopusa.com
Ken Leiter, Twinings/Ovo North America, 973.591.0600 or Kenneth.firstname.lastname@example.org
Betsy Smith Isroelit, 323.960.1360, ext. 17 or email@example.com